Building and marketing a profitable product line
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Building and marketing a profitable product line planning, pricing, distribution. by American Management Association.

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  • 10 Currently reading

Published in New York .
Written in English


  • Marketing.,
  • Pricing.

Book details:

Edition Notes

SeriesIts Marketing series,, no. 98
LC ClassificationsHF5415 .A5147
The Physical Object
Pagination43 p.
Number of Pages43
ID Numbers
Open LibraryOL6195399M
LC Control Number56002568

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  A product line is a group of connected products marketed under a single brand name by the same company. Companies sell multiple product .   Incredibly, Estores grew his $3 million dollar product business from scratch on his own by using digital and mobile content marketing. Bringing any product to market is a feat, let alone one you. Now let’s look at the most profitable product categories and the best-selling products within them. 6 Profitable Product Categories to Build Your Store Around 1. Toys & Games. Every few months, studios like Disney and Pixar debut new movies for kids of all ages. With each movie comes a series of must-have toys, games, and gadgets. 7. Write Your Marketing Budget: After choosing the best strategy to achieve your goals faster, you have to find out how much it’s going to cost you otherwise, your plans may not amount to much. You must write down all the costs of marketing your products, and where the money is going to come from. Marketing your Products and Services.

  The product mix of a company involves all of the products that a company has for product mix could include several lines of products or individual products that do not fall into a line. For example, if a company owns a line of hygiene products and also owns a line of house cleaning products, all of those products together would constitute the product mix for the company.   A: There are many reasons to add new products-or line extensions-to your company's product mix. In fact, line extensions may be the answer to building sales and moving your company in . 1. Understand the Industry. According to a research by Mintel, more blacks in the united states of America are gravitating towards natural hair care products and this has seen an increase in the sale of hair styling products, which jumped to percent between and , reaching a value of $ million which represents more than 16 percent of the overall hair industry. Competitive advantage. Marketing executives believe that product lines give companies a competitive a business has a competitive advantage, it has an edge over its rivals. When a company has many product lines and groups them together, it creates a product mix.. Collins Dictionary has the following definition of the term: “A product line is a group of related products produced.

Within each product line series are three types of cars. In this example, the product length of the company would be 6. #3 Depth. Depth refers to the number of variations within a product line. For example, continuing with the car company example above, a 3-series product line may offer several variations such as coupe, sedan, truck, and.   In line with the firm’s business goals, marketing attracts consumers’ scarce resources, attention and disposable income, to drive profitable revenues. Marketing is the process of getting a product or service from a company to its end customers from product development through to the final sale and post purchase support. Product management is an organisational function within a company dealing with new product development, business justification, planning, verification, forecasting, pricing, product launch, and marketing of a product or products at all stages of the product rly, product lifecycle management (PLM) integrates people, data, processes and business systems. Product Line Extension Strategy. A product line extension strategy is an approach to developing new products for your existing customers or for prospects who do not currently buy from you. Extending a product line involves adding new features to existing products, rather than developing completely new products. This.